162 - Yael Joffe of 3X4 Genetics: How To Rethink Your Entire Business Plan When Crisis Hits

Nick Hughes is joined by Yael Joffe, Founder and Chief Science Officer of 3X4 Genetics from Seattle, WA. 3X4 Genetics is a venture-backed genetics testing company that helps doctors and dietitians integrate genetics into their practice.  As the episode starts we hear Nick and Yael quickly jump into an engaging conversation first learning  her background and why she chose entrepreneurship. What was it about running her own business she could not get away from? Was there a turning point in her life that shifted how she approached life? We then hear more about Genetics, and Yael's founding story and how she managed to raise over $4m in funding from investors across the world. She breaks down the elements of Genetics she saw that needed to be fixed as well as her outlook on the industry and the ultimate vision for the industry and company. Also, we hear how to adapt and survive when your business changes, as Covid happened, forcing her to totally rethink the entire business plan. Finally, Yael shares her lessons for other female founders — especially those starting a business in health and science as well as her view as the biggest personality traits of successful entrepreneurs. This is an incredibly packed conversation full of wisdom and tips to inspire entrepreneurship globally, we hope it helps you today.

https://www.3x4genetics.com/

The Future of Health Will Be Personalized. And Genetic Testing Is The Tool That Will Make It Possible.