Nick Hughes is joined by Genevieve Brazelton, a Portland, OR native and the CoFounder and CMO of The Bitter Housewife where the best drinks are made with real ingredients, exactly how you like them, regardless of the rules. Nick and Genevieve jump into a very fun and engaging conversation starting with the start to her journey and how she dove into entrepreneurship. We ask her, "why jump into entrepreneurship and start her own business?" We learn the importance of Storytelling? And Why it's so important to startups. The talk about the art of branding and setting yourself apart from the rest. They then shift to the origin story of The Bitter Housewife, and cover the coolness of the birth of a brand and the product. Genevieve notes "It's Okay, Your idea Is Not Going To Appeal To Everybody!" We hear why they choose to offer non-alcoholic beverages as well as spirits. Closing the conversation we hear the experience and lessons of the pandemic in the food and beverage industry as we as her quick advice to entrepreneurs. This is a fun and enjoyable story of unique and inspiring entrepreneurship, we hope it helps you today.