Nick Hughes is joined by Wentao Xiao, cofounder and CEO of Cactivate and who joins us today from Boston, MA. CACTIVATE is a result-driven AI system to automatically manage and optimize Facebook and Instagram ads for maximum return at the lowest cost. You can Supercharge your online store's Facebook ads for $99/month! Nick and Wentao quickly get into a fun conversation all around entrepreneurship and how to embrace the ups and downs of the experience. We start by hearing about his early life with entrepreneurship, where he started early with his businesses. He viewed entrepreneurship as creating value from chaos, and they dive into the value of starting startups early in life. We then hear more about how Cactivate started, their startup experience in the Accelerator called Mass Challenge, and Wentao explains a bit more on how to approach accelerators, why to join one or not. We hear about Wentao’s experience pitching at Founders Live Boston and how it impacted their growth and confidence, which led to them successfully raising a pre-seed round in the middle of the pandemic. Wentao shares his tips on fundraising and pitching investors. We then hear more about Cactivate and what problem are they solving, the biggest mistake companies make with FB ads, and how to validate and take your idea to the next level. They end the conversation with a few tips/advice for early stage founders. This is a fun conversation and we hope it helps you today!