Nick Hughes is joined by Sara Shokouhi, founder of b.WEAR from Los Angeles, CA. bWEAR is breathable and soft af underwear made from sustainable bamboo focused on prioritizing your sexual health as seen in Buzzfeed, AskMen, Athlesiure. Nick and Sara enjoy a very touching and important conversation around what Sara says is humanizing the uncomfortable. We hear about how she decided to start a company through what she experienced with clothing and fashion, and the challenges she saw in the world in which she decided to just fix herself! Sara shares how and why to build an inclusive B2C brand, how they are creating inclusion within underwear and intimate apparel industry, and the core values she has infused into the company. We also hear about her experience building the company and working in tech within e-commerce, supply chains challenges, sustainable fabric and the process building out the business. They end with discussing her experience as female founder and her advice to other early stage founders. This is a great conversation between two leaders within our industry who view their importance in creating change. We hope it helps you today!
Instagram - https://www.instagram.com/b.wrco/