Nick Hughes is joined by Jeff Pugel, Founder at Ignition from Cleveland, Ohio. Jeff says: EVERYTHING You Know About Marketing Your Small Business Is WRONG! He's here to fix it. Nick and Jeff jump into a really fascinating conversation around marketing, messaging and getting your communications aligned with your target market. They start with hearing about his journey into entrepreneurship and creating his own company. Then they talk about going from idea to established business and what are the three biggest steps to getting started. Jeff then talks about the importance of messaging and whay early stage startups need to do to change their messaging NOW. Nick asks about the biggest factors behind struggling businesses, what’s the best way to position a business as a problem-solver in the market, and with marketing - is there a secret since things are changing so fast… how do startups approach it? We end with Jeff giving his younger self advice on how to approach building a company today. This is a fun episode, and Jeff's thoughts on messaging and marketing will be helpful to any early stage startup. We hope it helps you today!