Nick Hughes is joined by Ihsan Salleh, CEO and founder of Zestefy from Los Angeles. Zestefy is a financial wellness startup building a life planner for shopping and goals using automated financial planning, powered by AI. Nick and Ihsan get started in a very intriguing and thought provoking conversation initially learning where Ihsan grew up, how he discovered he was different, and how he got started on his entrepreneurial path. They then jump into what he is building and why. They touch on how to look at your market positioning, and Ihsan points to consumption and financial problems as the main issues they are looking to solve for people. Lastly, the conversation takes a turn as Ihsan asks Nick about his "why" and the origins of Founders Live mission! This is a very interesting, through provoking and enjoyable conversation with many tips and entrepreneurial golden nuggets and hope it helps you today on your journey.