Nick Hughes is joined by John Fanning CEO of Zelgor Games from Boston MA. Zelgor is a mobile game company building an army of aliens to take over the world. Nick and John take a deep dive into what that means, who are these Aliens and should we be scared of them, and what it takes to build a truly great brand in today's world. They also get into what the pandemic has brought to the media, games and entertainment industry, and how a few great companies always come from challenging and transformative times. They end with great startup tips and lessons, touching on John's thoughts on equity crowdfunding plus some pitching tips sprinkled in as well. We hope you enjoy this fun conversation.