Nick Hughes is joined by Christy Serrato who is the founder of Pair Anything from San Francisco, California. PairAnything is the WOC-founded technology company helping businesses connect customers to the right food and beverage pairings to increase sales.
The episode starts with Nick and Christy chatting about her background and journey into startups, and why she chose entrepreneurship. We (founders) are unique and every entrepreneur chooses this path for a different reason. Christy has a very touching story of how she ended up founding her startup. They then talk more about her experience Pitching at Founders Live SF, and winning the event! Christy shares Pitching Tips for other founders and how to go about preparing for the event experience. Next up, we hear about how Pair Anything was born and what problem Christy saw in the word that needed to be solved. "PairAnything provides the only recommender on the market that can pair wines for any dish from any cuisine." Nick asks about the Pandemic impact and how they navigated things during that time, as well as the Future of local commerce and the 10 year visions for what Pair Anything is creating. They end the conversation with challenges to overcome and her advice to early stage entrepreneurs. This is an inspiring interview with an exciting up and coming startup entrepreneur, we hope it helps you today.