Nick Hughes is joined by Gabriela Pulido, founder and partner of Scalto from Miami, Florida. At Scalto, they know how hard it is for service-based businesses to attain real scalability; exponentially increasing revenues without incurring significant costs. They are here to help Hispanic and Latin American B2B service businesses design truly scalable business models to grow over time. Their focus is enabling firms to jump ahead of the competition by designing all aspects of a truly scalable business: the offering, the client experience, the brand and the communications and lead generation process.
The episode starts with Nick and Gabriela talking about her journey into starting her own business and what entrepreneurship mean to her. They then dive deeper into Scalto, talking about real scalability and Scalex Program. Gabriela describes how to Define Your Scaling Mindset - what can you achieve and growth options. How to Create Your Story - and determine the narrative. She helps listeners understand the whole customer journey. They then discuss the biggest mistakes she sees in branding today and the first few steps with marketing/communications for early stage startups. The conversation concludes with some advice to early stage entrepreneurs. This is a fun and inspirational conversation with a passionate leader, advisor and entrepreneur, we hope it helps you today.