Nick Hughes is joined by Allie Martin, CEO and Founder of Fame and Fortune from Shelbyville Kentucky. Allie is a visibility expert who uses proactive public relations with her clients through her framework The Publicity Stair Step™. Fame and Fortune® was opened by Allie Hembree Martin in June 2019 with a mission to support female entrepreneurs by integrating new and traditional marketing tactics to grow their visibility. The Fame and Fortune® team has been able to achieve top-tier media placements for clients, with clients appearing on Forbes, Martha Stewart, The Rachael Ray Show, CNN’s Anderson Cooper, Apartment Therapy, Better Homes & Gardens, and more. Social media strategy is another major emphasis of the business, bringing to life the stories and messages of the client in creative and engaging ways.
The episode starts with Nick and Allie discussing her journey and how she survived numerous layoffs at larger companies. We learn how Allie got into PR and then decided to start her own company - and what's in the name?! Allie walks through the first few steps of getting started in her publicity business and then details The Publicity Stair Step™ approach, plus the 6 Tips to crafting the perfect PR pitch and how to get the coverage you deserve. She finishes it off with ideas on steps to take this week to gain momentum and get discovered. Lastly, we hear her advice for early stage entrepreneurs and how to outreach PR and media outlets. This is a fun and informative conversation with a PR and Visibility expert, we hope it helps you today.