Nick Hughes is joined by Nik Tsoukales, founder and chief strategist of Realtop, from Boston MA. Nik is a 3-time inc. 5000 winner and the founder of Realtop, one of the fastest-growing digital marketing agencies in North America that currently has $30 million in marketing dollars managed.
As the episode starts, Nick and Nik jump into the conversation around his founder journey and why choose entrepreneurship. They discuss nature vs nurture of entrepreneurship, and we hear how he grew up with parents as entrepreneurs and learned the lifestyle from an early age. We then hear more about Realtop and the creation process and of how he started his Agency. More specifically, we hear Nik's thoughts on how startups should approach using Google search ads, why using Google Forecast is smart, and why Nik prefers google ads over social media ads. They end with lasting Advice to early startup founders and some fun tips. This is a great conversation with an entrepreneur who has clearly made an impact in his industry, we hope it helps you today.